PRIVACY POLICY

Effective Date: [29/12/2025]

Business Name: Elevate Clothing

Website: www.elevateclothings.com

Platform: Squarespace

Location: United Kingdom

1. INTRODUCTION

Elevate Clothing (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you:

  • Visit our website

  • Make a purchase

  • Interact with our advertising or marketing

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. DATA CONTROLLER

Elevate Clothing is the data controller responsible for your personal data.

For any privacy-related enquiries, contact:

📧 contact@elevateclothings.com

3. INFORMATION WE COLLECT

We may collect and process the following categories of personal data:

3.1 Information You Provide Directly

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (processed securely via third parties)

  • Account login information (if applicable)

3.2 Automatically Collected Data

When you use our website, we automatically collect:

  • IP address

  • Device type and operating system

  • Browser type and version

  • Pages visited and time spent

  • Referring URLs

3.3 Marketing & Advertising Data

Through tracking technologies, we may collect:

  • Products viewed

  • Add-to-cart actions

  • Purchases

  • Ad interactions

  • Behaviour across sessions

4. HOW WE USE YOUR DATA

We use your personal data for the following purposes:

🛒 Order Processing

  • To process payments and fulfil orders

  • To deliver products and provide order updates

📞 Customer Support

  • To respond to enquiries

  • To manage returns and complaints

📊 Website Improvement

  • To analyse behaviour and improve user experience

📢 Marketing & Advertising

  • To send promotional emails (with your consent)

  • To show personalised ads on platforms like Meta and TikTok

🔐 Security & Fraud Prevention

  • To detect and prevent fraudulent activity

5. LEGAL BASIS FOR PROCESSING

Under UK GDPR, we rely on:

‍ ‍

  • Contractual necessity – to fulfil your order

  • Legitimate interests – to improve services and prevent fraud

  • Consent – for email marketing and cookies

  • Legal obligation – for tax and regulatory compliance

6. SQUARESPACE PLATFORM

Our website is hosted by Squarespace.

Your data may be stored on Squarespace’s secure servers and systems, protected by encryption and security safeguards.

7. PAYMENTS

Payments are processed securely via third-party providers such as:

  • Stripe

  • PayPal

We do not store full payment card details.

8. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve functionality and deliver personalised advertising.

Types of Cookies:

  • Essential Cookies – required for site functionality

  • Analytics Cookies – track usage and performance

  • Marketing Cookies – used for personalised ads

9. META & TIKTOK TRACKING

We use:

  • Meta Pixel (Facebook & Instagram)

  • TikTok Pixel

These technologies collect:

  • Browsing behaviour

  • Product interactions

  • Purchase activity

Purpose:

  • Measure advertising performance

  • Optimise campaigns

  • Deliver targeted ads

By using our website, you consent to this tracking.

You can manage preferences via:

  • Facebook Ad Settings

  • TikTok Privacy Settings

10. EMAIL MARKETING

If you opt in, we may send:

  • Promotions

  • Product updates

  • Exclusive offers

We may use platforms such as:

  • Google workspace or similar email marketing services

You can unsubscribe at any time via the link in emails.

11. SHARING YOUR DATA

We only share your data with trusted third parties, including:

  • Squarespace (hosting & eCommerce platform)

  • Payment processors (Stripe, PayPal)

  • Shipping providers

  • Marketing platforms (Meta, TikTok)

  • Email marketing providers

We do not sell your personal data.

12. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process data outside the UK.

Where this occurs, we ensure:

  • Adequate safeguards are in place

  • Standard contractual clauses are used

13. DATA RETENTION

We retain personal data only as long as necessary:

  • Order data: up to 6 years (legal/tax requirements)

  • Marketing data: until you unsubscribe

  • Account data: until deletion requested

14. YOUR RIGHTS

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to marketing

  • Request data portability

To exercise your rights, contact:

📧 [Insert Email Address]

15. DATA SECURITY

We implement appropriate security measures, including:

  • SSL encryption

  • Secure hosting infrastructure

  • Restricted access controls

However, no system is completely secure.

16. THIRD-PARTY LINKS

Our website may contain links to external websites.

We are not responsible for their privacy practices.

17. CHILDREN’S PRIVACY

Our services are not intended for individuals under 16.

We do not knowingly collect data from children.

18. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated effective date.

19. CONTACT INFORMATION

Elevate Clothing

📧 Email: contact@elevateclothings.com

📍 United Kingdom